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How Much Should I Charge for Sponsored Posts?

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post. No one likes to talk about money more so in blogging, often people keep this hush! hush.

Back when I started making money from the blogging, I had no clue about how much I should be charging for posts. It is not something widely talked about in the blogging community. No one wants to share in case PR companies see that and don’t pay you the full budget. It is understandable and quite rightly so, but we still need to discuss it.

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post.

Things to consider

Every blogger knows how much work goes into running a blog; researching, writing, promoting content and graphics. So when it comes to charging for sponsored posts, we want to ensure all the hard work is paid. Every sponsored post is different, some require more work than others, so how do you differentiate?

This can be quite a tough one but I think it boils down to how much work goes into producing the content. Remember some campaigns might even require making a video so take that into consideration. Here are some things to consider when working out your fees

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post.

Niche and Audience

As a lifestyle blogger, I do not have a specific niche, I blog about pretty much everything. When it comes to accepting sponsored posts, I still look at what I blog about. For example, I don’t talk about pets on here so I wouldn’t accept a sponsored post around that topic.

Another thing to consider is how engaged is your audience to blog. You’re looking to charge someone to appear on your blog, make sure your audience is reflective. Does your audience interact with you in your comments, are they engaged?

Domain Authority

Most brands these days are looking for blogs with domain above 25 (not all of them). Domain authority is measured based on three criteria; age, popularity and size measuring the power of your domain. A July dreamer (ajulydreamer.com) domain authority is 45, which is a pretty high domain. I use this to come up with a fee for every sponsored post.

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post.

How big is your social reach

People will often say its not about the numbers but to be honest, with most companies it is. If you have a large and very engaged community then trust that companies will want to work with you. They can see the value in working with you and possible returns to them overall.

Know your worth

When you’re starting out you feel £20 is amazing money and you go over and beyond. But if you put it into another context, the brand will get exposure for as long as your blog is live. Think it about much work you have to put into the post and anything extra that’s required.

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post.

How Much Should I Charge for Sponsored Posts?

For the first two years of my blog, I pretty much accepted whatever the brand offered. I did not negotiate because I felt lucky to have made some money from this blog. To be frank, I was not confident in my skills nor did I value my work as a blogger.

Fast forward today and I have found two formulas that I absolutely love and often use. The first is your domain times 4.5, so basically 45×4.5 = £202.50 this looks about right. Then the second formula is daily views divide by 10, e.g. 500/10 = £50, you know which I prefer.

Have a read through my work with me page, I created a table of all my fees and categories. Whilst I don’t often accept anything less than £50, there have been times that I have had for personal reasons.

One thing I should mention is whilst traffic is important, it is not everything. Remember, brands will get exposure from the day the article is live and most probably forever. You decide what you think you’re worth and what you can give the brand. After all, this is a give and take type of relationship.

Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post.

What other bloggers charge

As always, I reached out to my fellow bloggers to find out how much they charge for sponsored posts. We are all different but we all understand the importance of self-evaluation

Emma of www.emmaand3.com says It varies so much depending on whether it’s an seo job or a pr campaign. It also depends on how many deliverables. This month I’ve had everything between £200 to £950.

Jen of www.justaveragejen.com says It depends how long the work required takes. I guess I probably charge the equivalent of around £100 an hour. Though obviously spend hours on blog work that isn’t paid too.

And finally, Vicky of www.misstillyandme.co.uk says I have a DA of 20 on my new blog. Do I usually charge between £50 and £100, but I have also taken £25 or £30 for a blog post before when I have needed the money. If it involves a bit of social media too I can get £200.

As you can see, we all charge different amounts even in similar niches. It all boggles down to what I have already mentioned above plus confidence in your work.

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66 Comments

  1. October 8, 2018 / 1:19 pm

    When I started I used to accept a pittance but now I have learned to go in high and barter LOL

  2. October 8, 2018 / 1:19 pm

    Knowing your worth is SO important, theres so many companies out there who want you to work really hard for nothing! xxx

  3. October 8, 2018 / 1:19 pm

    That’s something that bloggers often disagree on. Because there are bloggers who are okay with charging low rates to brands and then there are those who think about all the work that’s going to be done. I hope more people read this post. It’s important to know your value.

    • October 8, 2018 / 1:19 pm

      Oh I know, for most it’s a difference between putting food on and table and starving. If I was in that situation, I would definitely take the low rate but I also want PRs and brands to realise nothing is free and it takes money to run a website.

  4. October 8, 2018 / 1:19 pm

    Even now after sponsor 4 years of blogging I always find it hard on what I charge. We do put in a lot of work into a post and sometime I think I’ve undercharged but never had the confidence to haggle!

  5. Fatima
    October 8, 2018 / 1:19 pm

    It’s great to know about the rates the bloggers are charging and I have now realised that I’m charging less than what I should. Maybe I should start using your formula.

    • October 8, 2018 / 1:20 pm

      I think if bloggers were consistent in how we charge, that would make it much better. But alas reality is not like that

  6. October 8, 2018 / 1:19 pm

    Pricing your work is a little bit trickier than people realize. A good balance of profit and fairness is a fickle number.

    • October 8, 2018 / 1:19 pm

      I totally agree, people often say charge per house, but what about those of us who can write 500-1000 words in under an hour?

  7. October 8, 2018 / 1:19 pm

    This is very helpful! My price range is lower than what you mentioned above. Sometimes advertisers are low ballers which is not right. Thanks for sharing!

    • October 8, 2018 / 1:19 pm

      It is not right at all but with some, there is nothing we can do about it.

  8. October 8, 2018 / 1:19 pm

    Thanks for sharing your calculations! It is really hard to know what the going rate is vs what I think I can charge.

    • October 8, 2018 / 1:19 pm

      That is so true, thank you for stopping by and hope this post was useful

  9. October 8, 2018 / 1:19 pm

    This is great motivation for people starting out. I think it’s important to keep your rates competitive and realistic.

  10. Ronnie
    October 8, 2018 / 1:19 pm

    I always give a higher number because 99% of agencies and companies negotiate me down. We always end up meeting at the rate that I actually wanted from the beginning. 🙂

    • October 8, 2018 / 1:19 pm

      Oh, I like that a lot, I should try it sometime. Thanks for that tip.

  11. Jeanine
    October 8, 2018 / 1:19 pm

    It’s always hard figuring out your worth. I find some companies are steadfast on what they will pay, but knowing ones worth and sticking to a price is essential

    • October 8, 2018 / 1:19 pm

      I think we should take a leaf from these companies, we need to be steadfast in our pricing too

  12. October 8, 2018 / 1:18 pm

    Oh yes, knowing our worth is important. I have a number I always send out to companies who ask about sponsored posts. Sometimes they argue and try to get me to be cheaper, and sometimes I will, but for the most part, the price I give is fair and I’ll stick to it. I know I work hard on sponsored posts and then sharing on social media, so I won’t do it for peanuts.

  13. October 8, 2018 / 1:18 pm

    I love learning how other bloggers figure out their fees! I really appreciate that you’ve shared two of your formulas to help develop a base line and then go from there. We all need to value ourselves and our work!

  14. October 8, 2018 / 1:18 pm

    As a Blogger knowing your worth is so important when it comes to sponsored posts… This post is so informative and has so many wonderful tips.

  15. October 8, 2018 / 1:18 pm

    This is a question and practice I struggle with. I am frequently surprised by companies who always say they have no money so I under bid a lot to get a job.

  16. October 8, 2018 / 1:18 pm

    I always find it interesting to see how people work out their fees. I have my own set fees but will take less on occasion – sometimes it is the difference between putting food on the table/fuel in the car or not when you are full time like me unfortunately.

  17. October 8, 2018 / 1:18 pm

    I know a lot of people struggle with this. I was one in the past, I think it gets easier as you become more established and sure of yourself in this space.

  18. Melanie
    October 8, 2018 / 1:18 pm

    This is something that many bloggers struggle with. Even seasoned bloggers aren’t sure sometimes when working with a new brand!

  19. October 8, 2018 / 1:18 pm

    It’s always good for newbies or established blogs to know their value when it comes to sponsored posts. It’s important to not undervalue ourselves with the work we put in

  20. Hannah
    October 8, 2018 / 1:18 pm

    I would struggle trying to decide an amount so this post is quite useful

  21. October 8, 2018 / 1:18 pm

    This is such a great post and so helpful. I love your formula with DA and think it is a great base point to start from. Kaz

  22. October 8, 2018 / 1:18 pm

    Good to know how do bloggers based their fees for sponsored post. I have learned DA and google search plays a big role when it comes to it.

  23. October 8, 2018 / 1:18 pm

    I charge less than what you mentioned but your formulas makes sense. I should reconsider changing mine, thank you for this.

  24. Candy
    October 8, 2018 / 1:18 pm

    Someone has to talk about what to charge. You did a great job breaking it down and explaining all ins and outs

  25. October 8, 2018 / 1:18 pm

    As a blogger, it’s so important to find the right amount to charge for posts. I charge different amounts based on the brand’s goals and campaign details.

  26. robin rue
    October 8, 2018 / 1:18 pm

    I have a price, but depending on my mood that day it might fluctuate a little bit. We do have to know our worth!

  27. October 1, 2018 / 12:51 am

    Knowing your worth is SO important, theres so many companies out there who want you to work really hard for nothing! xxx

  28. September 28, 2018 / 7:03 pm

    When I started I used to accept a pittance but now I have learned to go in high and barter LOL

  29. September 27, 2018 / 4:58 pm

    Even now after sponsor 4 years of blogging I always find it hard on what I charge. We do put in a lot of work into a post and sometime I think I’ve undercharged but never had the confidence to haggle!

  30. September 26, 2018 / 4:35 pm

    That’s something that bloggers often disagree on. Because there are bloggers who are okay with charging low rates to brands and then there are those who think about all the work that’s going to be done. I hope more people read this post. It’s important to know your value.

    • Miranda
      Author
      September 27, 2018 / 6:22 am

      Oh I know, for most it’s a difference between putting food on and table and starving. If I was in that situation, I would definitely take the low rate but I also want PRs and brands to realise nothing is free and it takes money to run a website.

  31. Fatima
    September 26, 2018 / 1:49 pm

    It’s great to know about the rates the bloggers are charging and I have now realised that I’m charging less than what I should. Maybe I should start using your formula.

    • Miranda
      Author
      September 27, 2018 / 6:26 am

      I think if bloggers were consistent in how we charge, that would make it much better. But alas reality is not like that

  32. September 26, 2018 / 2:38 am

    This is great motivation for people starting out. I think it’s important to keep your rates competitive and realistic.

  33. September 25, 2018 / 9:21 pm

    Pricing your work is a little bit trickier than people realize. A good balance of profit and fairness is a fickle number.

    • Miranda
      Author
      September 27, 2018 / 6:36 am

      I totally agree, people often say charge per house, but what about those of us who can write 500-1000 words in under an hour?

  34. September 25, 2018 / 8:38 pm

    This is very helpful! My price range is lower than what you mentioned above. Sometimes advertisers are low ballers which is not right. Thanks for sharing!

    • Miranda
      Author
      September 27, 2018 / 6:37 am

      It is not right at all but with some, there is nothing we can do about it.

  35. Ronnie
    September 25, 2018 / 8:37 pm

    I always give a higher number because 99% of agencies and companies negotiate me down. We always end up meeting at the rate that I actually wanted from the beginning. 🙂

    • Miranda
      Author
      September 27, 2018 / 6:38 am

      Oh, I like that a lot, I should try it sometime. Thanks for that tip.

  36. Hannah
    September 25, 2018 / 6:54 pm

    I would struggle trying to decide an amount so this post is quite useful

  37. Jeanine
    September 25, 2018 / 6:22 pm

    It’s always hard figuring out your worth. I find some companies are steadfast on what they will pay, but knowing ones worth and sticking to a price is essential

    • Miranda
      Author
      September 27, 2018 / 6:40 am

      I think we should take a leaf from these companies, we need to be steadfast in our pricing too

  38. September 25, 2018 / 4:21 pm

    Thanks for sharing your calculations! It is really hard to know what the going rate is vs what I think I can charge.

    • Miranda
      Author
      September 27, 2018 / 6:41 am

      That is so true, thank you for stopping by and hope this post was useful

  39. September 25, 2018 / 2:41 pm

    Good to know how do bloggers based their fees for sponsored post. I have learned DA and google search plays a big role when it comes to it.

  40. September 25, 2018 / 10:32 am

    I always find it interesting to see how people work out their fees. I have my own set fees but will take less on occasion – sometimes it is the difference between putting food on the table/fuel in the car or not when you are full time like me unfortunately.

  41. September 25, 2018 / 3:54 am

    I love learning how other bloggers figure out their fees! I really appreciate that you’ve shared two of your formulas to help develop a base line and then go from there. We all need to value ourselves and our work!

  42. Melanie
    September 25, 2018 / 2:54 am

    This is something that many bloggers struggle with. Even seasoned bloggers aren’t sure sometimes when working with a new brand!

  43. September 24, 2018 / 10:12 pm

    As a blogger, it’s so important to find the right amount to charge for posts. I charge different amounts based on the brand’s goals and campaign details.

  44. September 24, 2018 / 9:01 pm

    I know a lot of people struggle with this. I was one in the past, I think it gets easier as you become more established and sure of yourself in this space.

  45. September 24, 2018 / 3:54 pm

    This is a question and practice I struggle with. I am frequently surprised by companies who always say they have no money so I under bid a lot to get a job.

  46. September 24, 2018 / 3:50 pm

    I charge less than what you mentioned but your formulas makes sense. I should reconsider changing mine, thank you for this.

  47. September 24, 2018 / 3:07 pm

    As a Blogger knowing your worth is so important when it comes to sponsored posts… This post is so informative and has so many wonderful tips.

  48. Candy
    September 24, 2018 / 1:58 pm

    Someone has to talk about what to charge. You did a great job breaking it down and explaining all ins and outs

  49. September 24, 2018 / 1:26 pm

    Oh yes, knowing our worth is important. I have a number I always send out to companies who ask about sponsored posts. Sometimes they argue and try to get me to be cheaper, and sometimes I will, but for the most part, the price I give is fair and I’ll stick to it. I know I work hard on sponsored posts and then sharing on social media, so I won’t do it for peanuts.

  50. robin rue
    September 24, 2018 / 1:00 pm

    I have a price, but depending on my mood that day it might fluctuate a little bit. We do have to know our worth!

  51. September 23, 2018 / 9:24 pm

    It’s always good for newbies or established blogs to know their value when it comes to sponsored posts. It’s important to not undervalue ourselves with the work we put in

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