Sponsored posts are one of the many ways that bloggers make money from blogging. Often, bloggers struggle with how much one should charge for a sponsored post. No one likes to talk about money more so in blogging, often people keep this hush! hush.
Back when I started making money from the blogging, I had no clue about how much I should be charging for posts. It is not something widely talked about in the blogging community. No one wants to share in case PR companies see that and don’t pay you the full budget. It is
Things to consider
Every blogger knows how much work goes into running a blog; researching, writing, promoting content and graphics. So when it comes to charging for sponsored posts, we want to ensure all the hard work is paid. Every sponsored post is different, some require more work than others, so how do you differentiate?
This can be quite a tough one but I think it boils down to how much work goes into producing the content. Remember some campaigns might even require making a video so take that into consideration. Here are some things to consider when working out your fees
Niche and Audience
As a lifestyle blogger, I do not have a specific niche, I blog about pretty much everything. When it comes to accepting sponsored posts, I still look at what I blog about. For example, I don’t talk about pets on here so I wouldn’t accept a sponsored post around that topic.
Another thing to consider is how engaged is your audience to blog. You’re looking to charge someone to appear on your blog, make sure your audience is reflective. Does your audience interact with you in your comments, are they engaged?
Domain Authority
Most brands these days are looking for blogs with domain above 25 (not all of them). Domain authority is measured based on three criteria; age, popularity and size measuring the power of your domain. A July dreamer (ajulydreamer.com) domain authority is 45, which is a pretty high domain. I use this to come up with a fee for every sponsored post.
How big is your social reach
People will often say its not about the numbers but to be honest, with most companies it is. If you have a large and very engaged community then trust that companies will want to work with you. They can see the value in working with you and possible returns to them overall.
Know your worth
When you’re starting out you feel £20 is amazing money and you go over and beyond. But if you put it into another context, the brand will get exposure for as long as your blog is live. Think it about much work you have to put into the post and anything extra that’s required.
How Much Should I Charge for Sponsored Posts?
For the first two years of my blog, I pretty much accepted whatever the brand offered. I did not negotiate because I felt lucky to have made some money from this blog. To be frank, I was not confident in my skills nor did I value my work as a blogger.
Fast forward today and I have found two formulas that I absolutely love and often use. The first is your domain times 4.5, so basically 45×4.5 = £202.50 this looks about right. Then the second formula is daily views divide by 10, e.g. 500/10 = £50, you know which I prefer.
Have a read through my work with me page, I created a table of all my fees and categories. Whilst I don’t often accept anything less than £50, there have been times that I have had for personal reasons.
One thing I should mention is whilst traffic is important, it is not everything. Remember, brands will get exposure from the day the article is live and most probably forever. You decide what you think you’re worth and what you can give the brand. After all, this is a give and take type of relationship.
What other bloggers charge
As always, I reached out to my fellow bloggers to find out how much they charge for sponsored posts. We are all different but we all understand the importance of
Emma of www.emmaand3.com says It varies so much depending on whether it’s an seo job or a pr campaign. It also depends on how many deliverables. This month I’ve had everything between £200 to £950.
Jen of www.justaveragejen.com says It depends how long the work required takes. I guess I probably charge the equivalent of around £100 an hour. Though obviously spend hours on blog work that isn’t paid too.
And finally, Vicky of www.misstillyandme.co.uk says I have a DA of 20 on my new blog. Do I usually charge between £50 and £100, but I have also taken £25 or £30 for a blog post before when I have needed the money. If it involves a bit of social media too I can get £200.
As you can see, we all charge different amounts even in similar niches. It all boggles down to what I have already mentioned above plus confidence in your work.
Kara says
When I started I used to accept a pittance but now I have learned to go in high and barter LOL
WhatLauraLoves says
Knowing your worth is SO important, theres so many companies out there who want you to work really hard for nothing! xxx
Karen Morse says
That’s something that bloggers often disagree on. Because there are bloggers who are okay with charging low rates to brands and then there are those who think about all the work that’s going to be done. I hope more people read this post. It’s important to know your value.
Miranda says
Oh I know, for most it’s a difference between putting food on and table and starving. If I was in that situation, I would definitely take the low rate but I also want PRs and brands to realise nothing is free and it takes money to run a website.
Kirsty says
Even now after sponsor 4 years of blogging I always find it hard on what I charge. We do put in a lot of work into a post and sometime I think I’ve undercharged but never had the confidence to haggle!
Fatima says
It’s great to know about the rates the bloggers are charging and I have now realised that I’m charging less than what I should. Maybe I should start using your formula.
Miranda says
I think if bloggers were consistent in how we charge, that would make it much better. But alas reality is not like that
Kita Bryant says
Pricing your work is a little bit trickier than people realize. A good balance of profit and fairness is a fickle number.
Miranda says
I totally agree, people often say charge per house, but what about those of us who can write 500-1000 words in under an hour?
Dhemz says
This is very helpful! My price range is lower than what you mentioned above. Sometimes advertisers are low ballers which is not right. Thanks for sharing!
Miranda says
It is not right at all but with some, there is nothing we can do about it.
Rachel says
Thanks for sharing your calculations! It is really hard to know what the going rate is vs what I think I can charge.
Miranda says
That is so true, thank you for stopping by and hope this post was useful
Heather says
This is great motivation for people starting out. I think it’s important to keep your rates competitive and realistic.
Ronnie says
I always give a higher number because 99% of agencies and companies negotiate me down. We always end up meeting at the rate that I actually wanted from the beginning. 🙂
Miranda says
Oh, I like that a lot, I should try it sometime. Thanks for that tip.
Jeanine says
It’s always hard figuring out your worth. I find some companies are steadfast on what they will pay, but knowing ones worth and sticking to a price is essential
Miranda says
I think we should take a leaf from these companies, we need to be steadfast in our pricing too
Amber Myers says
Oh yes, knowing our worth is important. I have a number I always send out to companies who ask about sponsored posts. Sometimes they argue and try to get me to be cheaper, and sometimes I will, but for the most part, the price I give is fair and I’ll stick to it. I know I work hard on sponsored posts and then sharing on social media, so I won’t do it for peanuts.
Denay DeGuzman says
I love learning how other bloggers figure out their fees! I really appreciate that you’ve shared two of your formulas to help develop a base line and then go from there. We all need to value ourselves and our work!
Tasheena says
As a Blogger knowing your worth is so important when it comes to sponsored posts… This post is so informative and has so many wonderful tips.
Melissa Chapman says
This is a question and practice I struggle with. I am frequently surprised by companies who always say they have no money so I under bid a lot to get a job.
Rebecca Smith says
I always find it interesting to see how people work out their fees. I have my own set fees but will take less on occasion – sometimes it is the difference between putting food on the table/fuel in the car or not when you are full time like me unfortunately.
Ashley says
I know a lot of people struggle with this. I was one in the past, I think it gets easier as you become more established and sure of yourself in this space.
Melanie says
This is something that many bloggers struggle with. Even seasoned bloggers aren’t sure sometimes when working with a new brand!
LaaLaa says
It’s always good for newbies or established blogs to know their value when it comes to sponsored posts. It’s important to not undervalue ourselves with the work we put in
Hannah says
I would struggle trying to decide an amount so this post is quite useful
Kaz | Ickle Pickles Life and T says
This is such a great post and so helpful. I love your formula with DA and think it is a great base point to start from. Kaz
Farrah Less says
Good to know how do bloggers based their fees for sponsored post. I have learned DA and google search plays a big role when it comes to it.
Chubskulit Rose says
I charge less than what you mentioned but your formulas makes sense. I should reconsider changing mine, thank you for this.
Candy says
Someone has to talk about what to charge. You did a great job breaking it down and explaining all ins and outs
Jenn@Engineermommy says
As a blogger, it’s so important to find the right amount to charge for posts. I charge different amounts based on the brand’s goals and campaign details.
robin rue says
I have a price, but depending on my mood that day it might fluctuate a little bit. We do have to know our worth!
WhatLauraLoves says
Knowing your worth is SO important, theres so many companies out there who want you to work really hard for nothing! xxx
Kara says
When I started I used to accept a pittance but now I have learned to go in high and barter LOL
Kirsty says
Even now after sponsor 4 years of blogging I always find it hard on what I charge. We do put in a lot of work into a post and sometime I think I’ve undercharged but never had the confidence to haggle!
Karen Morse says
That’s something that bloggers often disagree on. Because there are bloggers who are okay with charging low rates to brands and then there are those who think about all the work that’s going to be done. I hope more people read this post. It’s important to know your value.
Miranda says
Oh I know, for most it’s a difference between putting food on and table and starving. If I was in that situation, I would definitely take the low rate but I also want PRs and brands to realise nothing is free and it takes money to run a website.
Fatima says
It’s great to know about the rates the bloggers are charging and I have now realised that I’m charging less than what I should. Maybe I should start using your formula.
Miranda says
I think if bloggers were consistent in how we charge, that would make it much better. But alas reality is not like that
Heather says
This is great motivation for people starting out. I think it’s important to keep your rates competitive and realistic.
Kita Bryant says
Pricing your work is a little bit trickier than people realize. A good balance of profit and fairness is a fickle number.
Miranda says
I totally agree, people often say charge per house, but what about those of us who can write 500-1000 words in under an hour?
Dhemz says
This is very helpful! My price range is lower than what you mentioned above. Sometimes advertisers are low ballers which is not right. Thanks for sharing!
Miranda says
It is not right at all but with some, there is nothing we can do about it.
Ronnie says
I always give a higher number because 99% of agencies and companies negotiate me down. We always end up meeting at the rate that I actually wanted from the beginning. 🙂
Miranda says
Oh, I like that a lot, I should try it sometime. Thanks for that tip.
Hannah says
I would struggle trying to decide an amount so this post is quite useful
Jeanine says
It’s always hard figuring out your worth. I find some companies are steadfast on what they will pay, but knowing ones worth and sticking to a price is essential
Miranda says
I think we should take a leaf from these companies, we need to be steadfast in our pricing too
Rachel says
Thanks for sharing your calculations! It is really hard to know what the going rate is vs what I think I can charge.
Miranda says
That is so true, thank you for stopping by and hope this post was useful
Farrah Less says
Good to know how do bloggers based their fees for sponsored post. I have learned DA and google search plays a big role when it comes to it.
Rebecca Smith says
I always find it interesting to see how people work out their fees. I have my own set fees but will take less on occasion – sometimes it is the difference between putting food on the table/fuel in the car or not when you are full time like me unfortunately.
Denay DeGuzman says
I love learning how other bloggers figure out their fees! I really appreciate that you’ve shared two of your formulas to help develop a base line and then go from there. We all need to value ourselves and our work!
Melanie says
This is something that many bloggers struggle with. Even seasoned bloggers aren’t sure sometimes when working with a new brand!
Jenn@Engineermommy says
As a blogger, it’s so important to find the right amount to charge for posts. I charge different amounts based on the brand’s goals and campaign details.
Ashley says
I know a lot of people struggle with this. I was one in the past, I think it gets easier as you become more established and sure of yourself in this space.
Melissa Chapman says
This is a question and practice I struggle with. I am frequently surprised by companies who always say they have no money so I under bid a lot to get a job.
Chubskulit Rose says
I charge less than what you mentioned but your formulas makes sense. I should reconsider changing mine, thank you for this.
Tasheena says
As a Blogger knowing your worth is so important when it comes to sponsored posts… This post is so informative and has so many wonderful tips.
Candy says
Someone has to talk about what to charge. You did a great job breaking it down and explaining all ins and outs
Amber Myers says
Oh yes, knowing our worth is important. I have a number I always send out to companies who ask about sponsored posts. Sometimes they argue and try to get me to be cheaper, and sometimes I will, but for the most part, the price I give is fair and I’ll stick to it. I know I work hard on sponsored posts and then sharing on social media, so I won’t do it for peanuts.
Kaz | Ickle Pickles Life and Travels says
This is such a great post and so helpful. I love your formula with DA and think it is a great base point to start from. Kaz
robin rue says
I have a price, but depending on my mood that day it might fluctuate a little bit. We do have to know our worth!
LaaLaa says
It’s always good for newbies or established blogs to know their value when it comes to sponsored posts. It’s important to not undervalue ourselves with the work we put in