A July Dreamer

A Travel & Lifestyle Blog

Featured Brand ·

{Featured Brand} House of Fraser

House of Fraser is one of the major brands that has featured on A July Dreamer. In 2016 I have been fortunate to work with various PR contacts with House of Fraser as a client. I remember the first time I received an email to collaborate and feature the brand on my site. Humbled and exhilarated does not even begin to cover the emotions I felt {& still do}.

For a long time I figured big brands only contacted you if you had a ridiculous following. I thought your viewership has to be out of this world to even be thought of as potential advertising avenue. {True in most respects good following and viewership is an attractive option for advertisers}. Yes my blog was at a certain level in terms of following (under 5k combined) and views were just over 4-7k per month. Somehow all of this was enough for the brand and the PRs to collaborate. Since then my blog has grown in following and viewership and I couldn’t be more proud.

House of Fraser

House of Fraser {HoF} on A July Dreamer {AJD}

Having an opportunity to work with such a big brand was so surreal for me that I still pinch myself. Though it was not directly with the brand but via PR it’s still a big deal I think. As a blogger you sometimes get opportunities you never in your wildest dreams dreamed of and then it happens. Its always such an amazing experience, one that has you jumping up and down like a kid. An excited and happy kid full on candy that is.

As mentioned, House of Fraser has featured quite a number of times on the blog. Here is a run down of the months and the posts I shared for the collaborations.

February 2016 HoF on AJD

A while back I had put together a wish list of items I wanted to get from HoF. Wishlist granted came in February totally unexpected and I knew exactly what I wanted. I got offered a budget to pick {a} favourite dress(s) of my choosing and I picked three. I still wear two of the dresses and the third needs a party to be showcased off again.

 

clutch

March 2016 HoF on AJD

A month after my wishlist got granted I had not one but two opportunities to collaborate with the brand. First, I shared how to incorporate a clutch bag into your outfit in clutch your outfit. Secondly, I had an opportunity to collaborate on the children’s clothing range. I shared my nephew Leon’s Style, his mum chose the Levi Jeans and I mentioned what I would have picked. By this time I was already pumped and grateful to have worked with them two months in a roll.

April 2016 HoF on AJD

When spring came along it was time to share my Spring cleaning home edition. We all have particulars of how we spring clean and what items we use to decorate our homes. Sharing the HoF bathroom range was a wonderful experience and gave me loads of ideas.

impress your date

July 2016 HoF on AJD

July is a very special month for me as I celebrate two important occasions. My birthday and my blogaversary so imagine my surprise when HoF PR, sent Birthday Presents to help me celebrate. As if that wasn’t enough I had a chance to create an outfit to Impress your date. 

September 2016 HoF on AJD

In August I got another chance to collaborate but unfortunately I was traveling so I decided to Sparkle into September. Originally I was going to wear the dress to a friends bridal shower but it turned out it was a good thing it was delayed. Apparently you’re not meant to upstage the bride which I honestly would have had I worn the dress. But not to worry I have it ready for Christmas party as the sparkle and bling is perfect for this time of year.

sparkle-into-september

December 2016 HoF on AJD

This collaboration would have been either end of October or mid November but ended up in December. As you know from my Recent Fashion Additions post, I had recently purchased two pairs of ankle boots which I am besotted with. It wouldn’t have been fair to add in a third (though welcome), it would have needed its own month.

winter-fashion-basics

Finally, when I shared Winter Fashion Basics, it was such a huge hit with y’all and I was very happy. When I put outfits together whether via collaboration or not I put myself in them. I love sharing what ideas I am playing with in my mind. As I have said before, majority of outfit ideas I share I have either tried them myself and nailed it. Some of the ideas have shared might not have worked for me but I hope they work for someone else.

It has been such an honour to have had these opportunities to collaborate with such an amazing brand. I am excited to see what 2017 looks like as I look to continue current relations and develop new ones.

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Comments

  7. Valerie CottageMakingMommy says

    I love that their collections are so elegant and timeless. I work to fill my wardrobe with things that don’t go out of style.

    Reply

  13. Zena's Suitcase says

    House of Fraser are a great brand, they always deliver quality items as far as I’m concerned. I loved going through your pics

    Reply

  22. Jodie Whitham says

    So jealous of this collab! I love House of Fraser and think thy must be fun to work with. Thoroughly enjoyed hearing how your blog has gone. Well done, something else to celebrate and be proud of as the year draws to a close! 😀 x

    Reply

  23. Leah Shafik says

    Wow – what a great collab! I would love to work with more brands but I know I have a long way to go to get my blog to the place that they will want to work with me.

    Reply

    • Anosa says

      I think just keep doing what you love, learn, improve and continue to learn and it will happen for you atleast that’s what I am doing, learning, improving and learning some more

  25. Briana Marie says

    Yay! Congrats to you! I have a couple of Brands on my wish list that I’d love to work with. I can’t wait to actually make it happen. 🙂

    Reply

  27. ♥Nancy♥ says

    Wow! I love all the items you selected and have got to check out House of Fraser for myself and my daughter! I see so many items you featured that I want under my tree! 🙂

    Reply

  30. Clairejustineo says

    I love House of Fraser. I have about 4 dresses from them that are amazing. I love all your picks, I would wear everything 🙂

    Reply

  37. From Evija with Love says

    Gorgeous selections, I absolutely love the sparkly silver dress! Upstage the bride ha ha! I love House of Fraser, they are a great company!

    Reply

  42. Rose Mont says

    Thank you for the encouragement. I am working harder on my blog and hope to see an improvement next year. I liked all the selections you had. What a fun experience to style and pick or suggest seasonally.

    Reply

  49. Ana De Jesus says

    I love House of Fraser they are a great brand to work with too. I think it is great when big brands contact you, I had River Island and Missguided contact me and they normally only work with bloggers who have 100 K followers so I was so chuffed xx

    Reply

    • Anosa says

      Oh I can imagine Ana, it is such a great feeling when you’re thinking only certain bloggers will cut it with some brands and then you get contacted.

  52. Ickle Pickle says

    I love House of Fraser and have worked with them a few times reviewing clothes for Pickle. They are great quality, and a great brand. Kaz x

    Reply

  56. Sarah Bailey says

    I do agree that you really had a perfect mixed up from the top down to the shoes. It was truly a fashionista combination, and I may say that we both have the same taste. lol

    Reply

  57. Houx says

    House of Frasier is a beautiful addition to any wardrobe. I love the different styles you put together. This brand is very versatile and has something for everyone. Thank you for sharing these beautiful pieces.

    Reply

  59. Talya Stone says

    We love House of Fraser and what fab collaborations you have worked on. Look forward to seeing more on the blog in the new year!

    Reply

  60. Divya @ Eat. Teach. Blog. says

    I love the “Sparkle into September.” That long dress is beautiful. I had actually never heard of House of Fraser. Thanks for sharing with us!

    Reply

  61. Little Steps says

    I’ve also managed to work with them this year and yes, I love their stuff too, especially the variety! 🙂 Loving your choices as always 🙂

    Reply

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