{Featured Brand} House of Fraser

House of Fraser is one of the major brands that has featured on A July Dreamer. In 2016 I have been fortunate to work with various PR contacts with House of Fraser as a client. I remember the first time I received an email to collaborate and feature the brand on my site. Humbled and exhilarated does not even begin to cover the emotions I felt {& still do}.

For a long time I figured big brands only contacted you if you had a ridiculous following. I thought your viewership has to be out of this world to even be thought of as potential advertising avenue. {True in most respects good following and viewership is an attractive option for advertisers}. Yes my blog was at a certain level in terms of following (under 5k combined) and views were just over 4-7k per month. Somehow all of this was enough for the brand and the PRs to collaborate. Since then my blog has grown in following and viewership and I couldn’t be more proud.

House of Fraser

House of Fraser {HoF} on A July Dreamer {AJD}

Having an opportunity to work with such a big brand was so surreal for me that I still pinch myself. Though it was not directly with the brand but via PR it’s still a big deal I think. As a blogger you sometimes get opportunities you never in your wildest dreams dreamed of and then it happens. Its always such an amazing experience, one that has you jumping up and down like a kid. An excited and happy kid full on candy that is.

As mentioned, House of Fraser has featured quite a number of times on the blog. Here is a run down of the months and the posts I shared for the collaborations.

February 2016 HoF on AJD

A while back I had put together a wish list of items I wanted to get from HoF. Wishlist granted came in February totally unexpected and I knew exactly what I wanted. I got offered a budget to pick {a} favourite dress(s) of my choosing and I picked three. I still wear two of the dresses and the third needs a party to be showcased off again.



March 2016 HoF on AJD

A month after my wishlist got granted I had not one but two opportunities to collaborate with the brand. First, I shared how to incorporate a clutch bag into your outfit in clutch your outfit. Secondly, I had an opportunity to collaborate on the children’s clothing range. I shared my nephew Leon’s Style, his mum chose the Levi Jeans and I mentioned what I would have picked. By this time I was already pumped and grateful to have worked with them two months in a roll.

April 2016 HoF on AJD

When spring came along it was time to share my Spring cleaning home edition. We all have particulars of how we spring clean and what items we use to decorate our homes. Sharing the HoF bathroom range was a wonderful experience and gave me loads of ideas.

impress your date

July 2016 HoF on AJD

July is a very special month for me as I celebrate two important occasions. My birthday and my blogaversary so imagine my surprise when HoF PR, sent Birthday Presents to help me celebrate. As if that wasn’t enough I had a chance to create an outfit to Impress your date

September 2016 HoF on AJD

In August I got another chance to collaborate but unfortunately I was traveling so I decided to Sparkle into September. Originally I was going to wear the dress to a friends bridal shower but it turned out it was a good thing it was delayed. Apparently you’re not meant to upstage the bride which I honestly would have had I worn the dress. But not to worry I have it ready for Christmas party as the sparkle and bling is perfect for this time of year.


December 2016 HoF on AJD

This collaboration would have been either end of October or mid November but ended up in December. As you know from my Recent Fashion Additions post, I had recently purchased two pairs of ankle boots which I am besotted with. It wouldn’t have been fair to add in a third (though welcome), it would have needed its own month.


Finally, when I shared Winter Fashion Basics, it was such a huge hit with y’all and I was very happy. When I put outfits together whether via collaboration or not I put myself in them. I love sharing what ideas I am playing with in my mind. As I have said before, majority of outfit ideas I share I have either tried them myself and nailed it. Some of the ideas have shared might not have worked for me but I hope they work for someone else.

It has been such an honour to have had these opportunities to collaborate with such an amazing brand. I am excited to see what 2017 looks like as I look to continue current relations and develop new ones.



  1. December 21, 2016 / 2:05 am

    I like the selections you put together. They are all such beautiful sets and perfect for travel and outings.
    Elizabeth O

    • December 21, 2016 / 12:52 pm

      Thanks Elizabeth, that’s the aim

  2. Krystel Seijo
    December 19, 2016 / 10:39 pm

    Thanks so much for sharing. I’m not here yet but I hope to be in the next 6 months.

    • December 21, 2016 / 12:52 pm

      And I am wishing you the best with the future collaborations

  3. Joanna
    December 19, 2016 / 3:43 pm

    The fashion winter basics collection looks amazing i love the look of the coat.

    • December 21, 2016 / 12:51 pm

      Thanks Joanna

  4. TColeman
    December 19, 2016 / 1:39 pm

    I have never heard of this brand before but it looks great. All of their styles are so cute!

    • December 21, 2016 / 12:51 pm

      It’s a big brand in the UK not sure about internationally

  5. katrina gehman
    December 18, 2016 / 9:42 pm

    those are so cute. i wish i could pull that off. my daughter prob could. i’ll show her.

    • December 21, 2016 / 12:51 pm

      Hope she likes them, I try and create outfits that are easy to recreate but still fashionable

  6. Jenni Grainger
    December 18, 2016 / 7:16 pm

    Ooh I want the coat and boots from winter basics x

    • December 21, 2016 / 12:50 pm

      Me too

  7. Valerie CottageMakingMommy
    December 18, 2016 / 6:47 pm

    I love that their collections are so elegant and timeless. I work to fill my wardrobe with things that don’t go out of style.

    • December 21, 2016 / 12:50 pm

      I am the same, that’s my aim as HoF has some great products

  8. Annie Brooks
    December 18, 2016 / 6:22 pm

    July Dreamer outfit board is wonderful! That clutch is amazing – need for party season!

    • December 21, 2016 / 12:49 pm

      Aww thanks so much Annie, I try.

  9. December 17, 2016 / 2:58 pm

    Great selection of clothing. I love the dress in July. The print is so striking.

    • December 21, 2016 / 12:49 pm

      Ain’t it just, thanks for stopping by Emma

  10. December 17, 2016 / 12:37 pm

    THe collection is amazing.House of Frazer collection is beautiful

    • December 21, 2016 / 12:48 pm

      It sure is, thanks for stopping by

  11. Kara
    December 17, 2016 / 9:10 am

    I love House of Fraser and you have put together some fantastic collections

    • December 17, 2016 / 11:02 am

      Thanks Kara, me too

  12. Oindrila Sengupta
    December 17, 2016 / 8:15 am

    I love all the collections. They are super chic and elegant. Color is also so soft and subtle. 😀

    • December 17, 2016 / 11:02 am

      Thanks Oindrilla

  13. Zena's Suitcase
    December 16, 2016 / 9:05 pm

    House of Fraser are a great brand, they always deliver quality items as far as I’m concerned. I loved going through your pics

    • December 17, 2016 / 11:01 am

      Thanks Zena, I have received nothing but quality items from them.

  14. Dawn Gibson-Thigpen
    December 16, 2016 / 6:21 pm

    i love all these pics. super chic. i have never heard of the house of fraser but i do love what i see

    • December 17, 2016 / 11:01 am

      Thanks Dawn, it’s a UK brand

  15. December 16, 2016 / 1:35 pm

    wow will check this brand out in a bit. i know how you feel when a brand contacted you! Awesome isn’t i! I ‘ve been there too, I don’t have many followings but Guess we deserved this coz we all work hard being a blogger

    • December 17, 2016 / 11:01 am

      Oh absolutely, we doo work blooming hard and it’s nice to see the rewards from all brands

  16. December 16, 2016 / 1:28 pm

    What a nice little recap! I used to work in HoF aha. I love the beauty hall.

    • December 17, 2016 / 11:00 am

      Not used many of their beauty products but family oh yes

  17. Beautyqueenuk
    December 16, 2016 / 11:17 am

    I am forever buying things from House of Fraser, they have so much more than you expect x

    • December 17, 2016 / 11:00 am

      Oh so true, I still remember the first me I went there I was totally gobsmacked

  18. December 16, 2016 / 11:09 am

    House of fraser is one of my favourite shops they have some amazing fashion, I really like the dresses

    • December 17, 2016 / 10:59 am

      They sure do, I love all the dresses I got from them, cant wait to pick up some more

  19. Homemade for Elle
    December 16, 2016 / 6:06 am

    Such beautiful compilations! I love the layout, and can’t wait to try some of these!

    • December 17, 2016 / 10:58 am

      Thanks so much for stopping by

  20. Katy Lyle
    December 16, 2016 / 5:34 am

    I’ve never heard of House of Fraser. Their stuff is super cute, seems like a great collab relationship.

    • December 17, 2016 / 10:58 am

      It has been a great collaboration and they are a UK company

  21. December 16, 2016 / 4:32 am

    I love their selections and have bought a few things there on my visits to see family in the UK.

    • December 17, 2016 / 10:58 am

      Oh how cool Elizabeth, I bet you picked up some nice pieces

  22. Jodie Whitham
    December 15, 2016 / 10:57 pm

    So jealous of this collab! I love House of Fraser and think thy must be fun to work with. Thoroughly enjoyed hearing how your blog has gone. Well done, something else to celebrate and be proud of as the year draws to a close! 😀 x

    • December 17, 2016 / 10:57 am

      Thanks Jodies, definitely something to celebrate and I am humbled at how far my blog has come

  23. Leah Shafik
    December 15, 2016 / 10:35 pm

    Wow – what a great collab! I would love to work with more brands but I know I have a long way to go to get my blog to the place that they will want to work with me.

    • December 17, 2016 / 10:57 am

      I think just keep doing what you love, learn, improve and continue to learn and it will happen for you atleast that’s what I am doing, learning, improving and learning some more

  24. December 15, 2016 / 10:33 pm

    I do love House of Fraser, and I love when big brands work with blogs.

    • December 17, 2016 / 10:56 am

      Me too and thanks

  25. Briana Marie
    December 15, 2016 / 9:31 pm

    Yay! Congrats to you! I have a couple of Brands on my wish list that I’d love to work with. I can’t wait to actually make it happen. 🙂

    • December 17, 2016 / 10:56 am

      Thank you hun and I hope it happens for you real soon

  26. December 15, 2016 / 8:47 pm

    What great opportunities, congrats and I hope the collabs continue in 2017! x

    • December 17, 2016 / 10:55 am

      Thanks love its been an epic year so far and excited for 2017

  27. ♥Nancy♥
    December 15, 2016 / 8:40 pm

    Wow! I love all the items you selected and have got to check out House of Fraser for myself and my daughter! I see so many items you featured that I want under my tree! 🙂

    • December 17, 2016 / 10:55 am

      Hahaha I would love to have all the items on my mood board too

  28. Wren LaPorte
    December 15, 2016 / 8:25 pm

    I love your winter basics! The wrap looks warm and very comfortable!

    • December 17, 2016 / 10:54 am

      I am all about warm and comfortable outfits this time of year

  29. December 15, 2016 / 6:43 pm

    I’ve never heard of House of Fraser. Everything here is totally my style and I clearly need to check them out!

    • December 17, 2016 / 10:54 am

      Hahaha thanks Roxy, they are a UK brand

  30. Clairejustineo
    December 15, 2016 / 5:24 pm

    I love House of Fraser. I have about 4 dresses from them that are amazing. I love all your picks, I would wear everything 🙂

    • December 17, 2016 / 10:53 am

      Thank you Claire, I love all the items I have from them

  31. Blair Villanueva
    December 15, 2016 / 4:19 pm

    House of Fraser collections seems fits on my fashion taste, i love it dear!

    • December 17, 2016 / 10:52 am

      They have fashion fit for everyone

  32. Evelina
    December 15, 2016 / 3:48 pm

    I absolutely adore the nude lace dress from the winter basics. Perfection!

    • December 17, 2016 / 10:52 am

      Aww thaks Evelina

    • December 17, 2016 / 10:52 am

      Thanks Claire

  33. T-Nicole Johnson
    December 15, 2016 / 1:30 pm

    Congratulations! This is such a huge accomplishment as a blogger. Wishing you the very best in 2017.

    • December 17, 2016 / 10:51 am

      Thanks so much Nicole, I couldn’t be more happier

  34. December 15, 2016 / 12:39 pm

    I love working with House of Fraser as well – here’s to more brand collaborations in 2017! x

    • December 17, 2016 / 10:51 am

      Here! Here! wishing ou the same

  35. December 15, 2016 / 10:32 am

    House of Fraser stock some great brands, which I think is nice. Excited to see what 2017 brings for you!

    • December 17, 2016 / 10:51 am

      Thank you Jemma, I am excited too and can not wait to see 2017 collaborations

  36. From Evija with Love
    December 15, 2016 / 10:03 am

    Gorgeous selections, I absolutely love the sparkly silver dress! Upstage the bride ha ha! I love House of Fraser, they are a great company!

    • December 17, 2016 / 10:50 am

      Hahaha yes I almost did lol and thanks. HOF are truly amazing

  37. December 15, 2016 / 9:56 am

    It’s been a good year for you working with house of fraser, I’d be just as excited as you x

    • December 17, 2016 / 10:50 am

      It sure has and thanks Rhian

  38. December 15, 2016 / 7:14 am

    What a great brand to work with! I laughed when you nearly upstaged the bride haha, lucky indeed.

    • December 17, 2016 / 10:50 am

      Hahaha it’s easy to upstage the bride with such amazing looking pieces from such great brands

  39. December 15, 2016 / 5:15 am

    Congrats on your achievements! I’ve never heard of House of Fraser before. Beautiful clothes. I like the Impress you Date look.

    • December 17, 2016 / 10:49 am

      Thanks Brandi, It was an honour and privilege to work with them

  40. Amy Jones
    December 15, 2016 / 4:39 am

    I haven’t heard of this brand until right now, and it looks fabulous! I’m gonna check out their stuff

    • December 17, 2016 / 10:49 am

      They are a UK brand and are totally awesome

  41. Rose Mont
    December 15, 2016 / 3:54 am

    Thank you for the encouragement. I am working harder on my blog and hope to see an improvement next year. I liked all the selections you had. What a fun experience to style and pick or suggest seasonally.

    • December 17, 2016 / 10:48 am

      You’re most welcome and I am sure there is a brand out there waiting to work with you too

  42. December 15, 2016 / 3:38 am

    What great range of cozy to classy to cool apparel and accessories. House of Fraser has so much awesome stuff.

    • December 17, 2016 / 10:48 am

      Thanks Vanessa, they sure

  43. Melanie Edjourian
    December 15, 2016 / 12:24 am

    I’ve bought loads from there recently they have so much choice for children and adults.

    • December 17, 2016 / 10:47 am

      I used to see mostly adult clothing but then noticed they had a huge children’s range too

  44. Melanie Smith
    December 14, 2016 / 11:34 pm

    House of Fraser is amazing! One of my favorite brands for sure.

    • December 17, 2016 / 10:47 am

      They are indeed. mine too

  45. December 14, 2016 / 10:38 pm

    See I shop shop here quite often as its actually my mothers favourite place to shop so always go with her and always see things I love

    • December 17, 2016 / 10:47 am

      Awww bless, it’s a lovely sure for sure

  46. Five Little Doves
    December 14, 2016 / 10:27 pm

    I always forget about House of Fraser when I do my shopping, I really need to check it out!

    • December 17, 2016 / 10:46 am

      You sure do love as they have so much and much more

  47. John Franklin
    December 14, 2016 / 9:32 pm

    House of Fraser is one of my favourite places to shop. Always great gift ideas.

    • December 17, 2016 / 10:46 am

      Oh absolutely, I have loved all the gifts I have gotten my parents from them

  48. December 14, 2016 / 9:32 pm

    I love House of Fraser they are a great brand to work with too. I think it is great when big brands contact you, I had River Island and Missguided contact me and they normally only work with bloggers who have 100 K followers so I was so chuffed xx

    • December 17, 2016 / 10:45 am

      Oh I can imagine Ana, it is such a great feeling when you’re thinking only certain bloggers will cut it with some brands and then you get contacted.

  49. Newcastle Family Life
    December 14, 2016 / 9:28 pm

    It is always lovely when you regularly work with a brand. HOF are a great brand x

    • December 17, 2016 / 10:44 am

      Oh absolutely, it inspires confidence in a blogger and the brand

  50. Francesca Nelson
    December 14, 2016 / 9:21 pm

    Its so awesome that you got to collab with them!!! Well done!!

    • December 17, 2016 / 10:44 am

      Thank you it sure is awesome

  51. Ickle Pickle
    December 14, 2016 / 8:46 pm

    I love House of Fraser and have worked with them a few times reviewing clothes for Pickle. They are great quality, and a great brand. Kaz x

    • December 17, 2016 / 10:44 am

      I love their kids range too and my nephew is still rocking his Levi jeans

  52. December 14, 2016 / 7:37 pm

    These are all so pretty! I’ve never shopped at House of Fraser before. It looks like they have some great items!

    • December 17, 2016 / 10:43 am

      They sure do and cater for everyone

  53. LaaLaa
    December 14, 2016 / 7:20 pm

    The heels in the impress your date mood board 😍 …beautiful. HOF are such a brilliant company x

    • December 17, 2016 / 10:43 am

      Thanks Laalaa and yes they are an amazing company

  54. Jessica Dearnley
    December 14, 2016 / 6:16 pm

    I love all your moodboards. House of Fraser is one of my favourite department stores.

    • December 17, 2016 / 10:43 am

      Thanks Jessica, it sure is mine too

  55. December 14, 2016 / 4:21 pm

    I do agree that you really had a perfect mixed up from the top down to the shoes. It was truly a fashionista combination, and I may say that we both have the same taste. lol

    • December 17, 2016 / 10:43 am

      Awww thanks Sarah, its I definitely had variety which just goes to show the shoes versatility

  56. Houx
    December 14, 2016 / 3:02 pm

    House of Frasier is a beautiful addition to any wardrobe. I love the different styles you put together. This brand is very versatile and has something for everyone. Thank you for sharing these beautiful pieces.

    • December 17, 2016 / 10:42 am

      Oh absolutely I love that they can cater for everyone, every home and much more

  57. December 14, 2016 / 2:30 pm

    House of fraser is wonderful! And you really have been doing some fun stuff with them. Love the advice posts.

    • December 17, 2016 / 10:41 am

      Thanks Cassara, I have been blessed so much this year

  58. Talya Stone
    December 14, 2016 / 11:52 am

    We love House of Fraser and what fab collaborations you have worked on. Look forward to seeing more on the blog in the new year!

    • December 17, 2016 / 10:41 am

      Thank you, I can not wait to see what 2017 has in store for me and this blog

  59. Divya @ Eat. Teach. Blog.
    December 14, 2016 / 11:35 am

    I love the “Sparkle into September.” That long dress is beautiful. I had actually never heard of House of Fraser. Thanks for sharing with us!

    • December 17, 2016 / 10:40 am

      You’re most welcome, I guess maybe because its a UK brand

  60. Little Steps
    December 14, 2016 / 10:01 am

    I’ve also managed to work with them this year and yes, I love their stuff too, especially the variety! 🙂 Loving your choices as always 🙂

    • December 17, 2016 / 10:40 am

      Thanks so much Dean, they are awesome and I feel honoured to have worked with them this much

  61. December 14, 2016 / 9:36 am

    Such fabulous posts for tips on what to wear throughout the season. I love the sparkly dress x

    • December 17, 2016 / 10:40 am

      Thanks Cathy for stopping by

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