{Featured Brand} House of Fraser

House of Fraser is one of the major brands that has featured on A July Dreamer. In 2016 I have been fortunate to work with various PR contacts with House of Fraser as a client. I remember the first time I received an email to collaborate and feature the brand on my site. Humbled and exhilarated does not even begin to cover the emotions I felt {& still do}.

For a long time I figured big brands only contacted you if you had a ridiculous following. I thought your viewership has to be out of this world to even be thought of as potential advertising avenue. {True in most respects good following and viewership is an attractive option for advertisers}. Yes my blog was at a certain level in terms of following (under 5k combined) and views were just over 4-7k per month. Somehow all of this was enough for the brand and the PRs to collaborate. Since then my blog has grown in following and viewership and I couldn’t be more proud.

House of Fraser

House of Fraser {HoF} on A July Dreamer {AJD}

Having an opportunity to work with such a big brand was so surreal for me that I still pinch myself. Though it was not directly with the brand but via PR it’s still a big deal I think. As a blogger you sometimes get opportunities you never in your wildest dreams dreamed of and then it happens. Its always such an amazing experience, one that has you jumping up and down like a kid. An excited and happy kid full on candy that is.

As mentioned, House of Fraser has featured quite a number of times on the blog. Here is a run down of the months and the posts I shared for the collaborations.

February 2016 HoF on AJD

A while back I had put together a wish list of items I wanted to get from HoF. Wishlist granted came in February totally unexpected and I knew exactly what I wanted. I got offered a budget to pick {a} favourite dress(s) of my choosing and I picked three. I still wear two of the dresses and the third needs a party to be showcased off again.

 

clutch

March 2016 HoF on AJD

A month after my wishlist got granted I had not one but two opportunities to collaborate with the brand. First, I shared how to incorporate a clutch bag into your outfit in clutch your outfit. Secondly, I had an opportunity to collaborate on the children’s clothing range. I shared my nephew Leon’s Style, his mum chose the Levi Jeans and I mentioned what I would have picked. By this time I was already pumped and grateful to have worked with them two months in a roll.

April 2016 HoF on AJD

When spring came along it was time to share my Spring cleaning home edition. We all have particulars of how we spring clean and what items we use to decorate our homes. Sharing the HoF bathroom range was a wonderful experience and gave me loads of ideas.

impress your date

July 2016 HoF on AJD

July is a very special month for me as I celebrate two important occasions. My birthday and my blogaversary so imagine my surprise when HoF PR, sent Birthday Presents to help me celebrate. As if that wasn’t enough I had a chance to create an outfit to Impress your date

September 2016 HoF on AJD

In August I got another chance to collaborate but unfortunately I was traveling so I decided to Sparkle into September. Originally I was going to wear the dress to a friends bridal shower but it turned out it was a good thing it was delayed. Apparently you’re not meant to upstage the bride which I honestly would have had I worn the dress. But not to worry I have it ready for Christmas party as the sparkle and bling is perfect for this time of year.

sparkle-into-september

December 2016 HoF on AJD

This collaboration would have been either end of October or mid November but ended up in December. As you know from my Recent Fashion Additions post, I had recently purchased two pairs of ankle boots which I am besotted with. It wouldn’t have been fair to add in a third (though welcome), it would have needed its own month.

winter-fashion-basics

Finally, when I shared Winter Fashion Basics, it was such a huge hit with y’all and I was very happy. When I put outfits together whether via collaboration or not I put myself in them. I love sharing what ideas I am playing with in my mind. As I have said before, majority of outfit ideas I share I have either tried them myself and nailed it. Some of the ideas have shared might not have worked for me but I hope they work for someone else.

It has been such an honour to have had these opportunities to collaborate with such an amazing brand. I am excited to see what 2017 looks like as I look to continue current relations and develop new ones.

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124 Comments

  1. December 21, 2016 / 2:05 am

    I like the selections you put together. They are all such beautiful sets and perfect for travel and outings.
    Elizabeth O

    • December 21, 2016 / 12:52 pm

      Thanks Elizabeth, that’s the aim

  2. Krystel Seijo
    December 19, 2016 / 10:39 pm

    Thanks so much for sharing. I’m not here yet but I hope to be in the next 6 months.

    • December 21, 2016 / 12:52 pm

      And I am wishing you the best with the future collaborations

  3. Joanna
    December 19, 2016 / 3:43 pm

    The fashion winter basics collection looks amazing i love the look of the coat.

    • December 21, 2016 / 12:51 pm

      Thanks Joanna

  4. TColeman
    December 19, 2016 / 1:39 pm

    I have never heard of this brand before but it looks great. All of their styles are so cute!

    • December 21, 2016 / 12:51 pm

      It’s a big brand in the UK not sure about internationally

  5. katrina gehman
    December 18, 2016 / 9:42 pm

    those are so cute. i wish i could pull that off. my daughter prob could. i’ll show her.

    • December 21, 2016 / 12:51 pm

      Hope she likes them, I try and create outfits that are easy to recreate but still fashionable

  6. Jenni Grainger
    December 18, 2016 / 7:16 pm

    Ooh I want the coat and boots from winter basics x

    • December 21, 2016 / 12:50 pm

      Me too

  7. Valerie CottageMakingMommy
    December 18, 2016 / 6:47 pm

    I love that their collections are so elegant and timeless. I work to fill my wardrobe with things that don’t go out of style.

    • December 21, 2016 / 12:50 pm

      I am the same, that’s my aim as HoF has some great products

  8. Annie Brooks
    December 18, 2016 / 6:22 pm

    July Dreamer outfit board is wonderful! That clutch is amazing – need for party season!

    • December 21, 2016 / 12:49 pm

      Aww thanks so much Annie, I try.

  9. December 17, 2016 / 2:58 pm

    Great selection of clothing. I love the dress in July. The print is so striking.

    • December 21, 2016 / 12:49 pm

      Ain’t it just, thanks for stopping by Emma

  10. December 17, 2016 / 12:37 pm

    THe collection is amazing.House of Frazer collection is beautiful

    • December 21, 2016 / 12:48 pm

      It sure is, thanks for stopping by

  11. Kara
    December 17, 2016 / 9:10 am

    I love House of Fraser and you have put together some fantastic collections

    • December 17, 2016 / 11:02 am

      Thanks Kara, me too

  12. Oindrila Sengupta
    December 17, 2016 / 8:15 am

    I love all the collections. They are super chic and elegant. Color is also so soft and subtle. 😀

    • December 17, 2016 / 11:02 am

      Thanks Oindrilla

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